Case study · Personal branding


Liz

SINGER-SONGWRITER,COMPOSER,AUTHOR, PROFESSOR

The Client

Liz Ryder is a Northern California-based folk singer-songwriter, composer, author, professor, and eco-acoustic sound artist. A British native rooted in traditional English folk, she plays fingerstyle guitar, Celtic bouzouki, banjo, and folk harp — and has performed on festival stages from Sidmouth to Telluride. In recent years her work has expanded into eco-acoustics: recording sounds in nature and weaving them into her compositions. It’s music that is inseparable from the natural world.


The Project

Liz needed a full set of images for her website, social media, promotional use, and EP covers.

The Concept

In our consultation, Liz talked about nature as a deep influence — recording its sounds, finding inspiration in its rhythms. It was the thread connecting so many parts of her practice. She also shared illustrations that captured the feeling she was after: a subject dissolving into the natural world around her. From that conversation and those images, I developed the visual concepts: place her inside the landscape so completely that she felt like part of it. That meant several things ~ finding lush backdrops that she could both blend in and stand out, outfits chosen to harmonize with the colors of each setting, and at dusk, a slow shutter speed that would literally blur her figure into the environment.

I scouted locations for these ideas ~ lush forest settings and a coastal spot above the water. We chose outfits that harmonized with the landscape. Then I mapped out the timing of the day in two parts: the forest and water shots in bright shade, when the green would be at its most saturated and alive, and the final shots on the coastal cliffs at dusk, where the slow shutter speed let her figure soften into the landscape ~ visually echoing the way her music dissolves the line between artist and environment.


The Blog