For coaches, speakers, consultants, & business owners
Your clients are hiring
you ~ not a service.
When someone is deciding whether to hire a coach, book a speaker, or engage a consultant, they’re asking one fundamental question: do I trust this person? And they’re answering it before they ever read your bio or your testimonials. They’re answering it based on the very first image they see of you.
Personal branding photography for coaches and consultants isn’t about looking professional. It’s about looking like yourself — approachable, warm, clearly capable, and like someone your ideal clients feel they already know. That combination is what turns a stranger on Instagram into an inquiry, and an inquiry into a client relationship.
I work with coaches, speakers, facilitators, and consultants across the Bay Area who have built something real and need their visual identity to finally match it. Whether you’re running a podcast, speaking at conferences, selling online courses, or building a private practice — the right photography changes everything.
Case study · COMMERCIAL branding
Kate ~ Aztec Dahlia
DAHLIA FARMER
Kate Rowe left a high-paying corporate career to do something that made her genuinely happy: grow dahlias. In 2016 she bought Aztec Dahlias, a one-acre flower farm in Petaluma, California, growing over 400 varieties of the flower she’d fallen in love with at a farmers market years before. The farm was beautiful. The dream was real. But business was slow, and she needed to get the word out.
Kate needed imagery for her website and social media ~ something that would capture the magic of the farm and bring people in. We worked together alongside a writer on a piece for a local newspaper. The editors loved the photos and ran them on the front cover. Shortly after, a second local paper did the same. Two front covers, back to back.
The response was immediate. Business went from slow to booming. Kate reached out to say thank you and then laughed that I’d created a new problem: she was now working too much. It was one of those moments that captures exactly why this work matters. The photography didn’t just look good ~ it made a tangible difference to her business and her life.
What we create together
A library that works everywhere you show up
01
Hero Portraits
Strong, warm, direct images for your homepage and About page. These are the images that do the heaviest lifting — the first thing someone sees when they land on your website, the photo that appears next to your name on a conference speaker page, the image that runs with a press feature. They need to communicate everything at once.
02
Lifestyle & Working
Who you are in the middle of your work — on a call, in a consultation, writing, thinking, in conversation. These images make the invisible visible: they show potential clients exactly what working with you looks like and make that experience feel familiar before it begins. Essential for coaches, consultants, and anyone whose service is relational.
03
Social & Content
A range of expressive, personality-forward images designed for ongoing use across Instagram, LinkedIn, newsletters, and podcast content. These are the images that build your following over time — the ones that make people feel like they know you a little better each time they see them. Variety in expression, framing, and setting.
What a branding session looks like
01
Discovery Call
We start with a conversation about your practice, your ideal clients, and what you need your photography to communicate. I send you a brand questionnaire beforehand so we arrive prepared. This is where we figure out the feeling you want someone to have when they land on your website — and how to build a session that creates that feeling..
02
Creative Planning
Based on our call, I build a custom shot plan — locations that feel aligned with your brand, a shot list that covers every image you need, and styling guidance so everything coheres visually. We talk through wardrobe, props (your tools, your materials, the objects specific to your practice), and the overall visual direction..
03
The Shoot
Relaxed, editorial, and in environments that feel native to your work. Your treatment room, your studio, an outdoor location that matches your brand’s relationship. I work with a documentary eye alongside planned shots ~ you get both the polished hero images and the real moments that happen in between..
04
Delivery
Your edited gallery arrives within two weeks on a private, PIN-protected gallery. You select your favorites, I retouch to final quality, and deliver high-resolution files ready for print, web, and social ~ immediately.
This session is for you if
You’ve built a practice
worth trusting.
– You’re a coach, consultant, speaker, or facilitator whose photos don’t reflect your expertise
-You show up on your website, podcast, newsletter, social media, and speaking stages — and your images need to work across all of them
-People invest in you as a person, not just a service, and your photos need to communicate who that person is
-You’re building an online course, launching a book, or expanding into corporate speaking
-You’ve been using the same headshot for three years and it no longer looks like you
-You want images that feel warm and personal without looking unprofessional
-You know your visual identity is inconsistent and you’re ready to fix it
Frequently asked questions
01/
Where do we shoot?
Wherever makes the most sense for your brand — your home office, your favorite neighborhood café, a co-working space, an outdoor location in the Bay Area. We plan locations during our pre-shoot call based on your brand aesthetic and the feeling you want the images to convey. Most sessions use two or three locations for variety.
02/
What should I wear?
I send you detailed styling guidance before every session and you’re welcome to text me outfit options for feedback. The goal is two to three looks that cover different aspects of your brand — your most professional, your most approachable, and something that’s purely personal. Solid colors, well-fitted, and clothes that feel like you on your best day.
03/
How does the process work?
We start with two planning calls — first to understand your brand and goals, then to finalize locations, shot list, and styling. On shoot day we work through the session in a relaxed, conversational way. Your gallery arrives within two weeks. You select your images, I retouch and deliver everything at full resolution, ready to use immediately.
