This session is for you if
You’ve built a practice
worth trusting.
-You’re a wellness practitioner whose photos don’t reflect the quality of your work
-New clients are finding you online and you want their first impression to communicate expertise
-You’re ready for imagery as intentional as your practice
-You want to shoot in your actual treatment room, studio, or workspace
-You need a content library that covers your website, social media, and press features
-You’re worried about looking too corporate or too casual — and want to find the right balance
-You’ve been relying on stock photos or outdated images and it’s time for something that’s truly yours
ARTIST · OAXACA
Artists in Oaxaca ~ Branding Photography
Creating a visual identity that says “If being stronger, healthier, and living your best life is your thing. You belong here.“
Marco Velasco jeff tocci exactly what she wanted people to feel when they landed on her site ~ joy, freedom, and the fearlessness that lives in your body when you’re strong and have great mobility.
Her studio was built on a simple, powerful belief: every body ~ every size, shape, age, and background ~ is already perfect for Pilates. In her words:
“An important piece of this work has been embracing my body. My strength. My energy. And using them to help others. You are welcome at Blue Ox Pilates. Your size, shape, color, gender is perfect and belongs here. If being stronger, healthier, and living your best life is your thing ~ you belong here.”
That message needed to live in the photography just as loudly as it lived in her words.
What an creative professional branding session looks like
01
Discovery Call
We start with a conversation about your practice, your ideal clients, and what you need your photography to communicate. I send you a brand questionnaire beforehand so we arrive prepared. This is where we figure out the feeling you want someone to have when they land on your website — and how to build a session that creates that feeling..
02
Creative Planning
Based on our call, I build a custom shot plan — locations that feel aligned with your brand, a shot list that covers every image you need, and styling guidance so everything coheres visually. We talk through wardrobe, props (your tools, your materials, the objects specific to your practice), and the overall visual direction..
03
The Shoot
Relaxed, editorial, and in environments that feel native to your work. Your treatment room, your studio, an outdoor location that matches your brand’s relationship. I work with a documentary eye alongside planned shots ~ you get both the polished hero images and the real moments that happen in between..
04
Delivery
Your edited gallery arrives within two weeks on a private, PIN-protected gallery. You select your favorites, I retouch to final quality, and deliver high-resolution files ready for print, web, and social ~ immediately.
FOR MUSICIANS
Musician Branding Photography
FOR THE CREATIVE PROFESSIONAL
Five Ton Crane ~ Artist Collective
Making Art and Empowering Artists
“Five Ton Crane inspires, empowers, and unites individuals in the conception and creation of public art. They leverage our established reputation as makers of large-scale public artworks to champion emerging artists seeking mentorship for their creative visions. They actively welcome and support collaborative art project proposals, utilizing our extensive network, resources, and infrastructure to bring big dreams to fruition.
Who They Are:
Five Ton Crane is a diverse group of over 100 artists, educators, builders, engineers, technologists, and more. Our name suggests our intention: Five Ton Crane helps with the heavy lifting and technical expertise that individual artists and communities need in order to accomplish their own creative endeavors. Our collective knowledge, resources, talent, and connections make possible ever-expanding opportunities for bold, inclusive, and innovative public art.”
The Blog
Frequently asked questions
01/
What should I wear?
Think about how you want to be perceived — and dress slightly more intentionally than an average workday without losing authenticity. For most wellness practitioners this means clean, simple clothing in your brand colors or neutral earth tones. If you wear a specific uniform or work clothes — a yoga outfit, a clinical jacket — those should absolutely be included. Bring two to three options.
02/
Can we shoot in my treatment room or studio?
Always yes — and I strongly prefer it. Your actual space is where your clients will actually be. Photographing you there makes the unfamiliar familiar, reduces the anxiety new clients feel about trying something new, and communicates your environment in a way no rented studio can.
03/
Can we also shoot outdoors?
Absolutely — and for many wellness practitioners it’s a wonderful choice. Natural light is the most flattering and authentic light source for wellness photography. We’ll choose outdoor locations that feel intentional and aligned with your brand — not generic, but specific to your practice and the Bay Area environment that is part of your story.
04/
I’m worried about feeling awkward. Can you help with that?
Believe or not, most of the faces you see on this webpage had the same concern. The good news is that I consider half of my job is making you feel comfortable and relaxed. Brand clients consistently report the their session experience felt easy and fun, even the ones who were nervous beforehand.
05/
How long does it take to receive the photos?
The turnaround time for receiving your photos is typically 1-2 weeks, depending on the scope of the project. I then have a gallery ready for you to choose your selections. From the time I receive your selections it takes 1-2 weeks. I ensure each image is carefully edited to meet our high standards. If you’d like me to choose the final images then it is only 1-2 weeks.
06/
Do I need a model client for in-session photos?
Not necessarily — but it helps for certain shots. A willing friend, a colleague, or an established client who’s comfortable being photographed can make these images feel more real. I can also work with just you and use creative angles that suggest the presence of a client without one actually being there. We’ll figure out the right approach during our planning call.
