Personal Branding : Somatic Life and Leadership Coach · Speaker · Facilitator- Jamie Greenwood

Case study · Personal branding

Jamie Greenwood

Somatic Life & Leadership Coach · Speaker · Facilitator · Berkeley, CA

Jamie is a somatic life and leadership coach based in Berkeley who works with high-capacity professionals on boundaries, self-trust, and reconnecting to themselves. She runs one-on-one coaching, a group program called Homecoming, corporate leadership workshops, a podcast called The Path Home, a mini-course, and a growing resource library. She’s been featured in major press, coaches for the Nasdaq Entrepreneurial Center, and has spent 17 years building a practice that is deeply personal and deeply professional simultaneously.

Jamie’s visual challenge is one I see constantly with coaches and facilitators: her work operates at the intersection of profound vulnerability and serious professional credibility. Her photography needed to hold both of those things at once — warm enough that someone in a difficult moment would feel safe reaching out, professional enough that a corporate client would book her for a leadership workshop.

The session was built around Jamie’s Berkeley world ~ the environments that reflect her practice and her personality. Natural light. Real spaces. The kind of images that make you feel like you already know her before you’ve read a single word on her website.

IMAGES USED ACROSS

An artist, photographer and “perfect shot” magician
You know how sometimes you just need a guardian angel to plop exactly what you need right in your lap? Well, that’s what it was like when I found Becca.
I needed new photos for my website but I didn’t want to go with the standard, cheesy, “I’m so happy, look at my great life”, head shots. I wanted pictures with edge, with soul with deep heart.

Becca delivered 100%. Not only was she incredibly organized and scouted locations before the shoot, she was my biggest cheerleader the entire day and got shots of me that were exactly what I wanted. The woman is an artist, photographer and “perfect shot” magician all rolled into one.
I feel ruined because after working with Becca there’s no other photographer I will ever want to try. She’s it for me and will be for you too. Seriously.
Jamie Greenwood

Portrait of a woman with curly hair for branding and professional website design.

For wellness practitioners

Your clients decide
before they
ever reach out.

There’s a particular kind of trust that health and wellness practitioners have to earn before a new client ever walks through the door. It happens before the first phone call, before the consultation, before anyone reads your bio. It happens the moment someone lands on your website and asks themselves — often without even realizing it — do I feel safe with this person?

Your photos answer that question. A thoughtfully planned branding session captures who you actually are — your warmth, your expertise, your environment, and the feeling of what it’s like to work with you. That’s what turns a stranger scrolling Instagram into someone who books with you.

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